Photos by: Alan Barraza
Story by: Laurisa Lopez
Known as a beacon for cutting-edge electronic music on the west coast, Avalon Hollywood's CONTROL Fridays was the spot on February 20. Bartenders scurry about, getting ready to serve up some drinks while the bass is bumping from the speakers. Neon lights flash onto the dance floor, while the four LED screens by the stage project psychedelic anime that flows with the music. The fog machines from the balcony create an intimate party atmosphere in the venue. The young Hollywood crowd gets the chance groove to the blend of nu-disco and house from a trio of superstars on the rise.
Kicking off for the night was Los Angeles-based producer Durante, who spends his days working for Skrillex's OWSLA label. Bringing to the table some unique 80’s disco funk, his sound was sexy and gratifying and had you moving to the hip-pop beats mixed with the disco house funk. Durante brought it that night giving a vibrant soulful vibe to the crowd enjoying his sound. His energy from the stage was lively and inviting.
Next up was Australian DJ, Plastic Plates, also known as Felix Bloxsom. He made a special appearance at Control, as the night continued with captivating mixes by the producer/songwriter. As the crowd got looser, the floor became more intimate, feeling the music and atmosphere, and sinking into the sonic surroundings.
Last but not least was acclaimed DJ/producer, Matt Masurka, better known as Gigamesh. The music transitioned and you could immediately feel the temperature change in the cavernous room as the old school hip-hop lyrics echoed through the venue. His recent release, "Back 2 Life" a remix of the 1989 track by Soul II Soul brought the crowd to life. The audience felt at home as they sunk into his nostalgic embrace. Guests sitting in the lounge area made their way to the dance floor as Gigamesh closed out the show with his stylish sound. Three different takes on house, and three wildly inventive acts that pleased fans to no end.
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