Lounge: DJ Reverence & Alex Amster
IN HIS OWN WORDS...
From the moment I first saw some of those 80's teen flicks about high school rock bands and far-out fantasy adventures as a child I knew that all I wanted to do for the rest of my life was make music and design record covers. While in my final year at Central Saint Martins College I decided to stop waiting for someone to notice me and hit the streets of London with my D.I.Y. white label vinyls and handed them out to anybody who would take one from me.
Fast forward a few years and I'm very lucky to still be here making tunes, designing t shirts and DJing all over the world. Many of my dreams have come true (releasing an album, meeting Felix Da Housecat hehe) a few haven't (I'm still waiting for Keanu Reeves to answer the phone and come on my radio show haha!) but I'm grateful for every second that this adventure goes on! Because I owe alot of my success to the kindness of strangers that got me noticed in the early days (big up Touché, Loose Cannons, Simian Mobile Disco, Eddy TM, Headman, Mark Moore, Tommie Sunshine & Sinden), I try as hard as I can to pass on that love to other young talented people I spot on my travels. My record label San City High is something I originally started as an art project when I was at university, but as time as moved on I've gained just about enough experience in the music world to sign other musicians I go crazy for and use the enthusiasm that comes so naturally to me to help my gang of artists move on to bigger things!